Senior Digital Marketing Associate

Required Skills & Experience

• 5 - 7+ years marketing experience, preferably in digital media, with a proven track record in creating and managing highly successful & visible marketing programs.
• Proven ability to effectively project manage and be detail-oriented.
• Experience managing projects with external vendors & agencies.
• Working knowledge of key marketing financial drivers.
• Excellent organizational, communication and inter-personal skills and must be comfortable working in a collaborative team environment.
• Experience gained through college degree programs and/or certifications is applicable to the above skills.

What You Will Be Doing

Daily Responsibilities

• Generate sales growth through strategic marketing partnerships and digital media
• Create digital media plan and optimize throughout the year to ensure efficient cost-per-lead & cost-per-acquisition
• Meet sales conversion goals, including ROI metrics.
• Independently manage overarching campaign performance, including media channel and tactic performance. Optimize ROI of digital channels to ensure sales targets are met and media spend is properly allocated.
• Lead media planning process with agency partners and internal teams across media, analytics, and brand.
• Support strategic marketing partnerships, including:
  • Implementation of new initiatives
  • Internal & external communication on project performance and status
  • Collaboration with reporting and operational teams to set up proper infrastructure for new partnerships
• Assist in annual long range planning process by building out sales projections for the following year and forecasting associated spend
• Test, track and analyze digital advertising to increase awareness, consideration, and leads/sales.
• Work with key stakeholders across analytics to develop or improve ad reporting infrastructure as needed.
• Develop and present key results on a monthly basis to internal teams.

Applicants must be currently authorized to work in the US on a full-time basis now and in the future.