Why aren’t job seekers applying to your ads? To find out, Indeed surveyed 500 job seekers from diverse sectors across the U.S. Not surprisingly, their findings show that a variety of factors influence whether job seekers opt out of applying.
According to Indeed:
“While employers often focus on the best ways to attract talent, such as competitive compensation or top-notch perks, it’s equally important to take a close look at what pushes potentially great candidates away. By better understanding their rationale, employers can adjust their job postings to attract a wider swathe of potential talent.”
Highlights of the research include:
Employers should carefully consider the number of job requirements listed in their ads:
- A third of job seekers have opted out of applying because they lacked the experience (31%), education (31%) or technical skills (29%)
- According to the employers surveyed, a job seeker needs to meet an average of only 70% of the job requirements to be considered for a role, suggesting an opportunity for employers to reassess their ads to see if that extra 30% can be cut
Company culture and instability can also factor into the choice:
- 20% of job seekers have opted not to apply for a role due to the tone of the job description.
- 19% have opted out of applying for a role due to worries about the company’s stability.
- 18% say they have decided not to apply for positions because of “culture fit” concerns.
"This is a timely moment for employers to rethink their job descriptions and ensure they aren’t unintentionally turning away highly qualified talent.”
Motion Recruitment
