SEO Content Strategist

Our client, a nationally recognized and award-winning company in the health insurance vertical, has a contract opening for a SEO Content Strategist . They have over 4 million customers and 5,000+ employees dedicated to providing innovative solutions that simplify the healthcare system, improve efficiency and outcomes while reducing costs.

Location: ** While the position is Remote, work from home, you must reside in North Carolina or one of the following states: Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, and Wyoming.

Contract Duration: 6 + Months

Required Skills & Experience

• Bachelor’s degree in English, communications, journalism or equivalent
• 5 years of experience in SEO and web content strategy
• Web content management system platform experience
• Experience or certifications in SEO best practices
• A portfolio of samples or case studies to show what content challenges you’ve tackled in your career thus far
• Initiative and the ability to self-start and self-lead

Desired Skills & Experience

• Master’s degree in digital storytelling, human-computer interaction, or related fields
• Experience writing content for regulated industries with both B2B and B2C audiences
• Adobe suite experience with deep AEM platform expertise
• A transformational, digital-first mindset

What You Will Be Doing

• is self-motivated, data-driven, and dedicated to improving website content to support business-driven search priorities
• drives SEO content strategy for all business segments through both big-picture ideas and detail-obsessed content writing and editing
• Lead the audit, assessment, enhancement and constant monitoring of all SEO-driven website content
• Lead the analysis of organic search performance for all business segments by continuously monitoring KPIs through Customer Journey Analytics, customizing dashboards, and identifying gaps
• Lead the development of in-house SEO best practices and authoring guidance to support organic traffic and engagement optimization for all segments
• Collaborate with SEO and content creation vendors to deliver effective long-tail keywords and associated supporting content
• Execute an enterprise SEO strategy that drives business goals and builds readers’ health and insurance knowledge
• Write, edit and review copy that reflects clients brand, tone of voice and position in the market while following our brand and web content guidelines
• Collect input from partners and usher content through the review process to ensure timely web publishing
• Apply design thinking and UX principles to page authoring
• Produce and review content that meets ADA compliance guidelines and support efforts to ensure accessibility

****To be eligible to contract at this client you must be able to pass a drug test and criminal background check

You will receive the following benefits:

• Medical Insurance - Four medical plans to choose from for you and your family
• Dental & Orthodontia Benefits
• Vision Benefits
• Health Savings Account (HSA)
• Health and Dependent Care Flexible Spending Accounts
• Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance
• Hospital Indemnity Insurance
• 401(k) including match with pre and post-tax options
• Paid Sick Time Leave
• Legal and Identity Protection Plans
• Pre-tax Commuter Benefit
• 529 College Saver Plan

Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance.