Marketing Analyst Segmentation & Coordination

Exciting Marketing Analyst Role (Segmentation & Coordination) 
Remote Roles – Must be currently living in EST or CST or MST time zones
Contract Duration: 6 Months with possibility for extension /CTH
Required Skills & Experience
Required:
6 years of experience in customer segmentation and campaign targeting.
Experience in marketing analytics and customer insights.
Experience in Strategic and Quantitative Marketing from E-Commerce environment (development and deployment)
Experience with data analytics – especially in Excel (pivot tables, VLOOKUP, formulas)
Experience with Power BI and Tableau for data visualization
Experience with Snowflake a plus!
Experience supporting campaign targeting, planning and performance tracking
Experience with CRM and marketing automation tools (like C4C, Adobe, Marketo or Salesforce).
Experience translating data into actionable insights for marketing/commercial teams and make clear recommendations for marketing teams.
Experience in life sciences, eCommerce, B2B and B2C marketing.
B2B and B2C campaign planning
Bachelor’s Degree in Marketing or Life Sciences
Certifications: Marketing Analytics or Data Analytics, Google Analytics, QlikView

What You Will Be Doing
We’re looking for a data-driven Marketing Analyst to support our Laboratory Solutions marketing team. In this role, you’ll help us better understand our customers, build smart audience segments, and improve how we plan and run campaigns across multiple channels. You’ll work closely with marketing, eCommerce, and sales teams to turn insights into action and improve marketing performance.
What You’ll Do:
Analyze customer behavior and build data-driven customer segments to improve targeting.
Partner with teams to align segmentation with campaign planning.
Create customer profiles to support personalized messaging and content.
Identify overlaps or gaps in campaign schedules and suggest improvements.
Track and report campaign performance by segment.
Build dashboards and reports to share insights with marketing leaders.

You will receive the following benefits:

• Medical Insurance - Four medical plans to choose from for you and your family
• Dental & Orthodontia Benefits
• Vision Benefits
• Health Savings Account (HSA)
• Health and Dependent Care Flexible Spending Accounts
• Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance
• Hospital Indemnity Insurance
• 401(k) including match with pre and post-tax options
• Paid Sick Time Leave
• Legal and Identity Protection Plans
• Pre-tax Commuter Benefit
• 529 College Saver Plan

Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance.