Sr. Consumer Research & Insights Manager
Bedford, Massachusetts
Contract
Description: ***FOR SUPPLIERS***
• Candidates can be Full Remote, East Coast or Central US.
• Candidate would work EST Work Hours.
• All candidates submitted should have 7 + years of experience in consumer insights, market research, or related fields.
• All candidates submitted must have a completed Bachelors Degree for consideration, ideally in Marketing, Social Science, Psychology, Business or a related field (Masters degree preferred but not required).
• Please submit at competitive billing, candidates should not be submitted over max bill rate or they risk being rejected.
What You Will Do:
Innovation Insight & Trend Analysis:
• Lead initiatives to identify emerging consumer behaviors and trends that have the potential to influence innovation. Use various research methodologies to uncover unmet needs and new opportunities for product development and market differentiation. Monitor global and regional market trends to provide early-stage insights that inform ideation and future-facing opportunities.
Consumer & Market Behavior Insights:
• Lead consumer research to understand evolving preferences, pain points, and needs. Understand the current and potential consumer target and translate insights into actionable recommendations that influence new product designs, marketing campaigns, and overall business strategies. Champion consumer empathy and be the voice of the consumer within the organization.
Competitive Intelligence:
• Monitor the competitive landscape, identifying trends, competitor activities, and market shifts that may affect consumer behavior. Create action oriented and impactful outputs that help leadership and product teams stay ahead of the competition by adjusting strategies as needed.
Stakeholder Engagement:
• Partner with key business stakeholders; including product managers, designers, R&D and the marketing team to understand business questions, design research programs and share insightful learning that advocates for the consumer. The ability to collaborate and influence the organization will be critical to success in this role.
Skills: To Be Successful You Will Have: 7 + years of experience in consumer insights, market research, or related fields Experience in consumer facing product or service industry Highly regarded - experience in technology, robotics, direct to consumer (DTC), ecommerce or other innovation oriented industries Demonstrated experience in range of consumer insight research methodologies Excellent communication and presentation skills with the ability to tell compelling stories using data. Proficiency with analysis tools (e.g., Python, Tableau etc) and expert at using survey platforms (e.g. Qualtrics). Familiarity with POS data sources eg. Circana/ Nielsen Strong analytical thinking skills Ability to identify patterns and connect the dots to identify meaningful insights Passion, curiosity and personal leadership
You will receive the following benefits:
- Medical Insurance - Four medical plans to choose from for you and your family
- Dental & Orthodontia Benefits
- Vision Benefits
- Health Savings Account (HSA)
- Health and Dependent Care Flexible Spending Accounts
- Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance
- Hospital Indemnity Insurance
- 401(k) including match with pre and post-tax options
- Paid Sick Time Leave
- Legal and Identity Protection Plans
- Pre-tax Commuter Benefit
- 529 College Saver Plan
Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance.